Industry News

NRT exec rallies real estate troops

Bruce Zipf talks about changing industry, changing consumers

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NEW YORK – In a wide-ranging talk to the troops, Bruce Zipf, president and CEO of real estate brokerage giant NRT, exhorted an audience Thursday to embrace change while maintaining the personal aspect of the business. "The real estate industry has undergone more change in the last 10 years since its inception," said Zipf during a presentation at Real Estate Connect. "But in many ways, that's positive because it's creating new energies and new excitement in the business. The industry is at a real crossroads in its existence." Zipf said there is no bubble in real estate, but that there have been and will continue to be corrections. "There has never been a bubble. If you look at real estate in the last 50 years, even during the worst recessions, real estate has always increased in price. There have been regional adjustments." Zipf said the economic future is very bright, whether considering the unemployment picture, low interest rates or the GDP. "There is another interesting pheno...