Brad Inman must need another latte this morning with his latest crusade to bring back the old Century 21 gold coats to try to pump some color back into the real estate industry. Is he crazy or does he have a point? Has corporate branding bled the personality from real estate?
Here’s a taste of Inman’s blog entry this morning:
Being colorful is not considered professional. Too bad – particularly today with the Internet. It is a raucous medium where getting down and dirty with local color works – that is why blogs are so popular – they are real, not fake, and they are not about looking good, only about having fun and telling the truth.
We are encouraging readers to get more involved in the Inman News blog to make it more fun and interesting and to spark discussions on important industry topics. We prefer that comments include a name, but if your situation is sensitive you can post anonymously.
Let’s get this powerful real estate community roaring – the more tongue-in-cheek, witty and insightful, the better. No dullness or empty pot shots allowed.
Also, it’s simple to leave feedback at the Inman blog. If you can e-mail, you can figure this out pretty easily.
Going forward, we’ll be commenting more in the blog on the real estate news we’re reporting that day, attempting to stir up debate and get a lively online discussion going.
Welcome to the blogging universe. Here are your keys.
What’s your opinion? Send your Letter to the Editor to email@example.com.