Secrets of selling real estate without professional help

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real estate agents have nothing to fear, and can even benefit from reading "The Complete Idiot's Guide to Selling Your Own Home," by Jeff Wuorio and Marcia Layton Turner. Although this new book is filled with lots of profitable secrets for do-it-yourself home sellers who hope to save the sales commission, the authors never put everything together to show home sellers how to successfully sell without a professional sales agent. The obvious reason behind "For Sale by Owner" (called FSBO or "fizzbo") home selling is to save the 5, 6, or even 7 percent sales commission. On a typical $300,000 home sale, at 6 percent that's an $18,000 commission saving if the seller succeeds. However, the authors conveniently overlook the facts that only about 20 percent of home sellers sell without a professional agent and many of those sales are to friends and relatives where an agent isn't needed. Purchase Bob Bruss reports online. The book does an admirable job of going through the home sales marketing p...