GMAC Real Estate‘s franchise operations division opened up more than 100 offices across the country last year, including franchises, startups and conversions, the company reported today.

The franchise division also saw the launch of its first European franchise: GMAC Imobilaria Portugal, the company announced.

Last year was a record year for the company’s franchise division, and Lane Barnett, president and CEO of GMAC Real Estate Franchise Operations, said 2006 should be “another equally impressive year.”

“We’re going to continue our aggressive expansion across the United States, driven by our belief in our unique service philosophy and our determination to make it available to as many home buyers and sellers as we possibly can,” Barnett said.

GMAC Real Estate has about 1,300 franchised and company-owned real estate offices throughout the United States and Canada, and about 22,000 sales associates.

GMAC Real Estate also announced that the company has received a 94 percent customer satisfaction rating, based on 75,000 completed consumer surveys.

GMAC Real Estate offers a Premier Service program through which sales associates put in writing the services they will perform for clients. Following the transaction, GMAC Real Estate agents ask their customers to honestly rate their performance through a survey conducted and tabulated by a third-party company. Individual survey results provide each sales associate – and the company as a whole – with ongoing feedback.

According to the announcement, the company’s franchise division “will continue to expand throughout the country, welcoming all sizes of franchisees from a wide array of markets.”

Among the franchisees that joined the company last year: Courtesy GMAC Real Estate, Lexington, S.C.; The Realty Network, GMAC Real Estate, Portland, Ore.; 1st Choice Real Estate, Coral Springs, Fla.; New Beginnings GMAC Real Estate, Florence, Ky.; Greater Montana GMAC Real Estate, Hamilton & Florence, Mont.; Dave Crete & Associates GMAC Real Estate, Las Vegas, Nev.; Mirabal-Reeb Properties GMAC Real Estate, Corpus Christi, Texas; and International Properties GMAC Real Estate, New York.

GMAC Home Services is one of the largest real estate organizations in North America, and its operations include: GMAC Real Estate franchised offices; company-owned offices; GHS Mortgage, and GMAC Global Relocation Services.

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Send tips or a Letter to the Editor to glenn@inman.com or call (510) 658-9252, ext. 137.

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