HomeGain’s Buyer Link provides residential real estate agents a way to drive pre-qualified geo-targeted visitors to the agent’s Web site. The new pricing goes into effect immediately, and BirdView clients will be able to add this new service directly from their Web Assistant, the password protected control panel to Birdview’s software platform.
The partnership is the first of “many tools that BirdView will be introducing in 2006,” said BirdView Executive Vice President Michael Kehoe.
HomeGain’s BuyerLink delivers consumer leads to agent and broker Web sites, “but good traffic requires strong lead capture and management tools to be effective converting Internet opportunities into actual transactions,” said Chris Hendricks, national sales director at HomeGain, which operates as a wholly owned subsidiary of Classified Ventures.
BirdView offers technology to help brokers and agents manage and convert site traffic into closed sales. The company offers software to real estate offices and agents in 31 states and more than 145 local multiple listing services, according to BirdView.
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