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ERA launches real estate marketing tool

Program targets prospecting, direct-marketing campaigns

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ERA Real Estate today announced the launch of a Direct Marketing Resource Center that is designed to help company affiliates keep in contact with their prospects and customers. The ERA Direct Marketing Resource Center program, which can be accessed by ERA affiliates through the company's intranet site at www.teamera.com, serves as a "one-stop" online destination for ERA affiliates' prospecting and direct-marketing campaigns, according to a company announcement today. Brokers and sales associates can use the center to manage their own consumer databases and a selection of print and Internet-based materials to create targeted prospecting, customer loyalty and direct marketing programs. "More than ever, long-term success in the real estate industry is based on developing and maintaining strong customer relationships," said Brenda W. Casserly, president and chief operating officer of ERA Real Estate, in a statement. "With our new Direct Marketing Resource Center, ERA brokers and sales as...