It boggles my mind.
We know as surely as the sky is blue that real estate consumers choose sales agents who respond first to their inquiries. It’s a plain fact. Research has proven it.
And yet, lead management remains the single biggest problem in real estate.
I know this from personal experience. When my wife and I went house shopping in Southern California three years ago, we visited 11 homes and I left 11 messages. Know how many agents returned my calls?