Managing and converting real estate leads

Guest perspective: 5 easy steps to turn inquiries into sales

Get smarter. Grow your referral network at Inman Connect San Francisco
Limited seating still available, July 17-20

It boggles my mind.

We know as surely as the sky is blue that real estate consumers choose sales agents who respond first to their inquiries. It’s a plain fact. Research has proven it.

And yet, lead management remains the single biggest problem in real estate.

I know this from personal experience. When my wife and I went house shopping in Southern California three years ago, we visited 11 homes and I left 11 messages. Know how many agents returned my calls?