The RE/MAX International real estate franchise system has expanded to Finland, the company announced Friday.

RE/MAX Baltic’s Regional Director Eythor Edvardsson has purchased the rights for RE/MAX franchising in Finland, and Petri Kyllonen, a 12-year veteran of real estate in Finland, is the new regional director for the country.

Kyllonen’s real estate experience includes work as a broker in a franchise organization, as an employee with a multilisting company in Europe, and as president of a national real estate association in Finland.

Kyllonen plans to initially start developing RE/MAX in Helsinki, the Finnish capital where he lives with his wife and two children.

With more urbanization in Finland, people are moving from less populated areas to larger towns, according to Kyllonen. “There is an increase of new businesses, new employees, and new services in the cities,” Kyllonen said. “International businesses are very attractive, but they have to be successful locally. When RE/MAX is successful locally, everybody wins.”

Finland, with a population of 5.2 million, is located in Northern Europe, bordering the Baltic Sea, the Gulf of Bothnia, and Gulf of Finland, between Sweden and Russia.

The RE/MAX franchise network is a global real estate system with more than 6,100 independently owned offices and 115,600 member sales associates.

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