Industry News

Test of a realty rookie

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

As a real estate rookie who has yet to connect with my first pitch, I've eagerly read Bernice Ross's three-part series on agent success. For those of you who missed it,, which is her site, partnered with and to find correlates of success for rookie agents. I'm not familiar with or affiliated with any of these sites, but I read Ross's reports on a lark. They found (whew!) that rookie success is not about age or about gender. What they did find correlated was performance on the Real Estate Simulator and a couple of personality tests. I flipped through the Real Estate Simulator demo, and it looked like stuff that could be trained to me – you're given a situation where you have your foot in the door, and you get video of a recalcitrant homeowner, and you're supposed to select what to say to him. They have had us do simulations at the firm in Jersey and it seems like some of what gets trained into you are phrases – "top d...