BrokerageIndustry News

Free Web sites can maximize real estate marketing

Part 2: Using the Web to raise your commission

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 2 of a two-part series. See Part 1.) You are competing against five other agents for a hot listing. Do you know what Web marketing services to offer that will knock out your competitors and cost you virtually nothing? Web marketing is like searching for a needle in a haystack. The more places you have your needles, the more people will find you. Most agents have their listings posted on their local Multiple Listing Service (MLS), their national company site, their local company site, and on their own Web page. There are a number of other great ways to achieve maximum exposure on the Web. Last week's article looked at strategies for search-engine placement on the major search engines as well as Today's issue looks at sites that will let you post your listings for free. The ultimate online market is eBay. The rules for posting are somewhat complex depending upon whether you take a traditional ad or use one of their auction formats. If there are no bids that me...