Industry News

Newbie shadows a senior broker

Diary of a real estate flipper

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I had been pushing and pushing to follow a senior broker-salesperson around, and I finally got my wish. My firm's partners picked someone who's truly one of the good guys, the kind of agent that has a helpful tip for every newbie. I'm going to show you the underside of his day. But I'm an ink-stained wretch with a conscience, so I'm going to change a detail or two to protect a deal, and protect the anonymity of this agent: Let's call him Mr. Success. First off, we agree to meet in the office at 10. He actually shows at 10:30 (have you ever met the agent who could get anywhere on time? I never have.) and first thing, he mentions the paper. Our firm's press agent, who is a friend of mine, got a great placement in the local paper about one of our firm's properties, a restaurant that's for sale. One eensy problem: the paper indicates, wrongly, that the restaurant is closing. So job one of the day is press management – trying to find and kill the reporter; trying to get the publisher...