Industry News

C21 launches new TV ad campaign

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Century 21 Real Estate today launched its "Agents of Change" national television ad campaign, which showcases the sales agent's role in a home sale or purchase. The new TV spots will appear during popular primetime television programming including the ABC Television network's "Desperate Housewives," "Extreme Makeover Home Edition," "Boston Legal" and "Alias." In addition, the ads will air on cable television networks, including CNN, CNBC, ESPN and DIY. In one spot, titled "Open House" viewers watch as an older couple sits in a car, in front of their home, in the moments just before an open house begins. Before driving off, the husband reminisces about the house and the memories it holds. Just as the man appears to be emotionally overwhelmed, a Century 21 agent is revealed, standing by the driver's-side window, consoling him by saying that the memories are something "he gets to take with him." Other television commercials will focus on first-time home buyers, a single mother, a couple...