Innovators face some industry resistance

Part 3: Next generation real estate innovators eye transparency

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Editor’s note: A new wave of online real estate innovators is gathering force, offering consumers more interactive and comprehensive online home searches and more transparency in property data and transactions. In this three-part report, we explore how newcomers like Zillow, Trulia, HomeThinking, PropertyShark, Redfin and others are bringing a new focus to the online consumer.