If Donald Trump launched a mortgage venture, you would expect it to be named Trump Mortgage.

He did…and it is.

Trump Mortgage LLC, based in the Trump Building at 40 Wall St. in New York, offers residential mortgages, commercial mortgages and home equity loans. The company also targets luxury mortgages for high-end residential and commercial real estate.

According to its Web site, at TrumpMortgage.com, the company is a registered mortgage broker in New York, California, Florida, New Hampshire and Connecticut, and is also licensed in Alaska and Colorado. There are registrations pending in Delaware, Massachusetts and New Jersey, with “future registration as mortgage broker in all other states in process.”

Trump Mortgage arranges mortgage loans with third-party providers.

The Web site states, “No one knows real estate like Donald J. Trump. After all, he wrote the book. And no one knows real estate financing like Trump Mortgage. At Trump, we believe that there’s more to mortgages than making a deal happen. It’s about making a dream happen. Your dream. We care about your future, not just your loan.”

The site also carries quotes from “The Donald.”

E.J. Ridings is president and CEO of Trump Mortgage. The state of New York Banking Department in July 2005 announced that it received the Trump Mortgage’s application to engage in mortgage brokerage activities, and the company’s Web site was registered in August 2005.

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Send tips or a Letter to the Editor to glenn@inman.com or call (510) 658-9252, ext. 137.

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