Industry News

Fidelity unveils new real estate valuation tool

Technology gives instant home values, generates leads

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Fidelity National Real Estate Solutions is now offering a Web-based lead generation tool for real estate professionals that gives consumers instant home values while capturing their information as leads for agents, the company said Monday. NeighborhoodHomeSales is powered by Fidelity's proprietary property ownership database, which contains more than 120 million real property records nationwide, according to Fidelity. In keeping with consumers' growing desire to search the Internet for property listings and value information, Fidelity's NeighborhoodHomeSales service allows real estate professionals to put a home evaluation link on their existing Web site or a standalone Web site and provide consumers with instant home evaluations. The resulting lead is then provided to the real estate professional or lender to nurture over time. By offering this tool as a free value-added resource to consumers, real estate professionals can increase the number of Web site visitors who provide contact...