RealBird on Monday launched a new publishing service to distribute real estate listings to thousands of classifieds directories and search engines.

The Redwood City, Calif., technology company said the syndicated distribution of listings will be in addition to the Google Base uploading service that it released in November 2005.

Brokers and agents can choose from a sponsored, free subscription and a low-fee, ad-free membership. The company’s RealBird map-based search service with Internet data exchange listings data from multiple listing services is now available in more than 10 MLS areas, with new MLSs being added.

“Listing marketing is a ‘numbers game,'” said Zoltan Szendro, executive vice president and chief technology officer with RealBird. “Sellers need as much visibility for their listings as possible. RealBird Publisher has a true dollar value payback for real estate professionals – we estimate that a listing agent would spend hundreds of dollars every month in search engine and newspaper advertising to get a comparable exposure.”

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