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Google Base — the next MLS?

Real estate listings now searchable via Google

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Google Base, a Web site where property listings and other information can be uploaded and displayed online for free, can now be searched via Google, giving rise to visions of the service as a possible "new MLS." It has always been possible to search Google Base itself, but consumers can now input phrases such as "Miami real estate" into Google's main search box and the results will show listings from Google Base. While countless Web sites now exist enabling consumers to search MLS property listings online, those sites often extract personal information from the searchers to be used as leads. Google Base, which launched in November, does not require such information. The product works somewhat similarly to craigslist, making it possible to quickly and easily create a free posting that will appear online and can be located by searching specific terms, such as "real estate for sale." Now, it's possible to find Google Base listings via Google itself. "This looks like Lite," ...