First American launches mortgage lead servicing tool

First American Fulfillment Solutions today announced the release of Mortgage Lead Servicing, a comprehensive lead management, lead qualification and lead servicing tool for the mortgage industry.

Mortgage Lead Servicing combines private-labeled call center and lead management capabilities with Dorado Corp.’s loan pricing and point-of-sale technology. This system incorporates inbound and outbound call campaign support with loan qualification, consultation, application administration and processing, aiming to effectively integrating all facets of mortgage processing beginning at the point of sale.

“Mortgage Lead Servicing allows lenders to market and source new loan programs faster, while significantly reducing the cost of acquiring mortgage applications,” said Ravi Ramanathan, president of First American Fulfillment Solutions. “This is the answer that many lenders are looking to provide to their loan officers in the current, normalizing real estate market. It provides an alternative approach for cost-effective lead screening, followed with a warm transfer to a loan officer for the actual sale.”

Mortgage Lead Servicing clients can start by leveraging First American’s credit information and property data to create or enhance mortgage solicitation efforts and couple it with internal lead generation channels.

First American Fulfillment Solutions, a member of The First American Family of Cos., is a complete private-labeled mortgage processing solution, which aims to provide lenders and brokers with the crucial resources required for growing and managing their mortgage business.