Industry News

First American launches mortgage lead servicing tool

Aims to reduce costs for lenders

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First American Fulfillment Solutions today announced the release of Mortgage Lead Servicing, a comprehensive lead management, lead qualification and lead servicing tool for the mortgage industry. Mortgage Lead Servicing combines private-labeled call center and lead management capabilities with Dorado Corp.'s loan pricing and point-of-sale technology. This system incorporates inbound and outbound call campaign support with loan qualification, consultation, application administration and processing, aiming to effectively integrating all facets of mortgage processing beginning at the point of sale. "Mortgage Lead Servicing allows lenders to market and source new loan programs faster, while significantly reducing the cost of acquiring mortgage applications," said Ravi Ramanathan, president of First American Fulfillment Solutions. "This is the answer that many lenders are looking to provide to their loan officers in the current, normalizing real estate market. It provides an alternative ...