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Home search goes vertical

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: Real estate search has entered a new phase with the emergence of applications that narrow the hunt for consumers, pool from multiple sources, and enable consumers to search without having to register at a broker site to gain access. In this four-part series, we examine the latest tools and how they're impacting where brokers market properties and how consumers find them. (See Part 1 and Part 3.) The options for online real estate hunting are dizzying. There's, which culls listings from multiple listing services around the country but shows only Realtor-represented properties. There are local broker sites, which can vary greatly in what they display. You could check local newspapers, but their inventory also varies from town to town. Major search portals like Yahoo! and AOL show listings through partnerships with brokers or Real estate search is now entering a new phase with the emergence of new search applications, known as verticals, that n...