Industry News

RE/MAX goes live with bold new Web site

Real estate giant unveils national network of listings sites

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

RE/MAX International has gone live with its national network of broker IDX Web sites, and consumers can now go to and search among more than 1.7 million available home listings. Every RE/MAX office in the country has the chance to sign up for a broker IDX Web site to be included in the listings network, company officials said. IDX, or Internet data exchange, is an Internet-based exchange of property listings data among real estate brokers. In addition to a spot in the national network, brokers get a back-end lead management system called Lead Street, according to Kristi Graning, senior vice president of IT and e-business with RE/MAX. "The back-end system is a very powerful system that allows agents to be sent the lead via a PDA or cell phone," Graning said. "Agents have a set timeframe to reply and accept that lead." There are also tools for incubating the leads, enabling agents to keep in touch with consumers who aren't ready to enter a transaction, she said, as well a...