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Blogs spell future for real estate journalism

Print media struggles to find way

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CHARLOTTE, N.C. -- In Philadelphia newsrooms, the plants are no longer watered. In Akron, Ohio, reporters face a shortage of notebooks. These are just a few blows being felt by newspapers nationwide amidst a steadily shrinking print classified advertising share and waning subscriptions that have made newsroom staff cuts a regular thing. Professor Chris Roush of the University of North Carolina, Chapel Hill, noted these changes to real estate journalists in Charlotte, N.C., Friday afternoon. Print newspapers still dominate classified advertising, but market share is shrinking, according to a 2005 study from the Newspaper Association of America. In 2001, print newspapers had 57 percent of the classified advertising market. In 2004, that share shrank to 50 percent, with online newspapers absorbing 2 percent and pure-play venues grabbing 8 percent. Although real estate advertising remains strong, online advertising in this category has grown approximately seven times as fast as newspape...