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Prudential opens real estate Web metrics to sellers

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Prudential Real Estate Affiliates is launching a new service that allows home sellers to monitor virtual visitors to online property listings. Prudential real estate agents can subscribe to the new program, called Online Seller Advantage, which allows them to provide detailed Web traffic statistics to their clients. The statistics, based on online property searches at Yahoo! Real Estate and sites and local property data, describe how often a client's property appeared on search results; how often the property was viewed in a detailed format; how many viewers saved the property information; and discusses price changes of homes in the immediate neighborhood and status changes of other for-sale properties in the area. Clients also receive information about new property listings in the area. Russell Capper, president of Prudential Real Estate Services Co., an e-commerce subsidiary of Prudential, said that the new program has been tested for several weeks by a group of about...