Industry News

Real estate ‘super-blogger’ gives blogging tips

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Blogging = sales. You may have heard that from lots of real estate types, but it's actually been true for Ardell DellaLoggia, associate broker of Kirkland, Wash.-based Sound Realty. She started blogging at on January first – this year – and within two weeks was invited to join Rain City Guide, a Seattle-based real estate blog that is one of the country's most popular. Within five days she had picked up a client based on her blog; four months later, her blog has generated four transactions. "Blogging is how you advertise who you are so you get the clients that are most compatible for you," says DellaLoggia, who was kind enough to sit down with Inman's "Flipper" -- Alison Rogers -- for a Q&A: Q: You only started this January? Isn't that late to the game? A: I think it's maybe late to the game of blogging, but not for the purposes of getting clients. John Reilly and Saul Klein, the people who run the e-PRO program for the NAR (A National Associati...