As the potential buyers filed into the open house in Southern California, they gasped in surprise. Instead of the traditional empty residence with a few pieces of tastefully arranged furniture, they discovered a family baking a cake.

Like the tastefully arranged furniture and the cake in the oven, the family was part of the staging of the Centex model home in Santa Clarita, Calif. — completely fake.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top