Industry News

Trolling Web message boards

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"Are you my mommy?" I just watched a spooky science fiction show where this odd, ghostly child keeps going up to different adults and asking them that, over and over. "Are you my mommy?" And it's creepy because the kid is creepy, and it's creepy because of the insistence of the request, and it's creepy because of the repetition. Yet I feel like that's exactly what I'm doing with message boards. Only instead of "Are you my mommy?" it's "Are you my audience?" I have a listing (actually, if you count the power of my firm, many listings) so now I face the marketing step of trying to figure out where my customers are. And gosh, where are they? The Internet seems like a logical place to start. We know from the National Association of Realtors that home buyers use the Net, and we know from our own experience that the Web is full of information and fun. I personally have reaped the rewards of the medium's power to connect people to each other – I met my husband on a dating site. But man...