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Unthinkable real estate ideas to emerge

Guest perspective: When in Finland

Several weeks ago I delivered a keynote address to the WCAR in Sacramento. I was asked to address prevailing fears regarding the down market and the potential threat new dot-coms pose. A simple raise of hands determined that half the audience had been practicing real estate less than 10 years. That explained half the fear. They've never witnessed a down market. They've never had to apply the skills veterans have had to hone working through trends, or at the very least, markets that were not frenzied. Their fear going forward is very real indeed. The other half were veterans. They've earned their stripes succeeding through trends. Different fears possess them. For brokers, it's losing agents who won't jumpstart during the slow market. For agents and brokers it's the shift in the marketplace as consumer demand for more info, more pictures, more data, more service and more technology, challenges their bandwidth and finances. For them it's the second round of dot-coms distill...