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Oodle plans big expansion of real estate listings

Partnership with iHomefinder gives brokers option to share MLS data

Oodle, a Web search engine that scours the Internet for online classified ads, plans to incorporate real estate brokers' MLS listings into its results through a partnership with iHomefinder. The agreement between Oodle and iHomefinder, announced today, would allow brokers to make their multiple listing service data available to consumers through Oodle by filling out a simple form. Once brokers make such a request, iHomefinder would work directly with the broker's local MLS board to get the listings to Oodle. The cost of the service was not disclosed, but brokers would have the option of paying a flat monthly service fee or be charged for the volume of traffic generated. The partnership is touted as a way for brokers -- and eventually individual real estate agents -- to make their own listings more widely available on the Internet. "We have been getting tons of requests (from brokers and agents) -- how do we get our listings in Oodle?" said Oodle's chief executive officer, Craig Donat...