BrokerageIndustry News

Adopt technology, new language for real estate survival

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(This is Part 2 of a three-part series. Read Part 1 and Part 3.) Will you successfully navigate the increasingly rapid rate of change in our industry or will your real estate career die a "slow death"? Last week's article looked at the signs that your real estate career may be suffering from what Robert Quinn calls "slow death." NAR numbers indicate that up to 80 percent of the people who enter the real estate business will exit the business within five years. As the real estate market slows across the country, the numbers of people exiting the business may be in the hundreds of thousands. If you want to prosper while others struggle or exit the business, Robert Quinn's model in his two books,"Deep Change" and "Building a Bridge as You Walk on It," provides a road map for coping with a rapidly changing environment. Quinn identifies four critical shifts to make to cope with deep change. 1. Comfort centered to results centered 2. Externally directed to internally directed 3. Self-...