Landlords discover Internet marketing

Web listings reel in renters at impressive rates

SAN FRANCISCO — Owners and managers of rental properties who once feared posting detailed information on the Internet are now posting photos, floorplans and videos of vacant apartments on the Web to sign up tenants.

“Today, the theme in the rental industry is embracing technology,” said John Helm, founder and chief executive officer of MyNewPlace, a new Web site that helps landlords find tenants.