Landlords discover Internet marketing

Web listings reel in renters at impressive rates

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

SAN FRANCISCO — Owners and managers of rental properties who once feared posting detailed information on the Internet are now posting photos, floorplans and videos of vacant apartments on the Web to sign up tenants.

“Today, the theme in the rental industry is embracing technology,” said John Helm, founder and chief executive officer of MyNewPlace, a new Web site that helps landlords find tenants.