Industry News

Bankrate sees revenue, page views fall

Company will acquire mortgage lead generation sites

Bankrate will pay $4.4 million to add,, and to its growing portfolio of Web sites, the company said today as it announced a second-quarter drop in revenue and page views. The company's flagship site,, attracted more than 46 million unique visitors last year, funneling many to lenders and financial institutions offering mortgages, home equity loans, credit cards, car loans, and money market, CDs and checking accounts. Bankrate also owns Mortgage Market Information Services Inc. and Inc., which publish mortgage guides, and Internet lead aggregator FastFind. Bankrate reported second-quarter revenue of $19.7 million, a 59 percent increase from the same quarter last year, but a slight drop from the $19.8 million reported last quarter. The 116 million page views during the quarter represented a 7 percent drop from the previous quarter, the company said. Revenue Bankrate generates from its mortgage tables grew b...