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Embrace change, embrace business

Part 3: Coping with a shifting real estate market

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(This is Part 3 of a three-part series. Read Part 1 and Part 2.) Robert Quinn's model provides a road map for surviving the deep changes taking place not only in our industry, but also in our entire society. The question is, will you become a "change agent" or experience a "slow death" due to your inability to cope with the rapid change. Our last two articles looked at Robert Quinn's model as a road map for coping with deep change. Today's column looks at the other three aspects of his model and how these apply to surviving in the face of new business models, rapidly changing technology and shifting consumer demands. #2: Externally Directed to Internally Directed Externally directed individuals are unwilling to change. They fear failure and how others will judge them if they aren't always successful. Externally directed individuals constantly ask others about what they should do. When the externally directed individual does not succeed, he or she blames others for the failure rather th...