Real estate network elevates 'Net profiles

Active Rain relies on members to generate content, traffic

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Real estate professionals — including some who are wary of changes the Internet has brought to the industry — are flocking to a Web site that helps them set up their own blogs and raise their online profile. 

The Active Rain Real Estate Network, which hosts real estate blogs and forums, uses the same model employed by hugely popular sites like MySpace and YouTube.