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A fiddler on real estate’s roof

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

"A fiddler on the roof." Sounds crazy, no? But here, in our little village, you might say every one of us is a fiddler on the roof trying to scratch out a pleasant, simple tune without breaking his/her neck. It isn't easy. You may ask,"Why do we stay up there if it's so dangerous?" Well, we stay because it's our home. And how do we keep our balance? That I can tell you in one word: tradition! Tradition In Joseph Stein's original screenplay for "Fiddler on the Roof," the lone fiddler stood as a metaphorfor survival throughstrict adherence to tradition. This noble sensibilityis challenged as the play unfolds. Faced with change, Tevye and his peoplemust make a hard decision: stick to tradition or create a new one for the future. Real estate today faces a similar challenge. The industry is filled with Tevyes standing in defiance of change. It seems that for every voice raised in support of progress and innovation a hue and cry from the village of angry defenders of "tradition" results. A...