BrokerageIndustry News

Emotions take control when selling FSBO

Why hiring an agent may be better alternative

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

You're an agent about to sell your own home. Would you hire yourself to take the listing? Recently, my husband and I decided that we want to build a new home. We picked out the lot and are in the process of finalizing the plans. An important issue we must now address is how to handle the sale of our current property. I've been in the real estate business since 1978. During that time, I've represented some of the wealthiest and most sophisticated sellers in the world. I speak all over the country on how to generate more leads, market your listings, and earn a full commission. If you were in my shoes, would you hire another agent to list your home when you clearly had the skill set and the license to sell it yourself? The way you answer this question provides a clear snapshot of how you view the real estate profession and the value that a professional Realtor brings to the table. If you answered that you would hire the best Realtor you could find, you are clearly aware of each of the fol...