Industry News

Far-flung and sick of learning new things

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I thought I'd never say it, but: I am so sick of learning new things. When I started out, everyone said one thing: specialize. New York is a big place; you'll want to get identified with one particular area. Well, that sounded good. I went with Chelsea, a midtown Manhattan neighborhood, because I wanted to work for a particular sponsoring broker, and he specializes in it, and I'd lived there before, so I felt a connection to it. But honestly, I have no idea how to grab clients who are interested in my particular neighborhood. I've tried blogging, chat boards, and running a column in a local paper. Nothing. You want to know what people on chat boards want? They want to know how to work the different little gizmos in their overpriced new-construction apartments that the selling agent never bothered to explain to them, so they ask strangers. Blogging brings other bloggers, who are very nice, but are like those co-workers who can spend an hour talking about "Lost" at the watercooler: th...