A survey conducted by Move Inc., which operates home-search Web sites including Realtor.com, found that the average household spends about $9,000 on products and services directly linked to a move.

The 2006 Mover Survey, which examined about 40 purchase categories, also found that about half of the moving-related spending is for a variety of household goods and services, including home decorating, improvement and repair. Movers spend about 60 percent more on such purchases than nonmovers, according to the survey.

The rest of the moving-related expenditures are spent when switching to new merchants for services like banking, cable or satellite TV, telephone service and Internet access, the company reported, and movers also switch to new grocery stores, insurance companies, auto mechanics and pharmacies.

Home buyers and renters in the pre-move and post-move cycle spend approximately $170 billion annually on move-related products and services.

Many buying decisions were clustered around the two weeks immediately before and immediately after a move, according to the Move Inc. survey. Most respondents reported purchasing major appliances, home electronics, furniture, window treatments, bedding and linens, as well as home repair, and lawn, garden and pest control supplies, within the first two weeks of moving into a new home.

In addition to surveying thousands of consumers, Move also spoke to home improvement retailers, utilities providers, general retailers and other companies in preparing the report. “Many companies whose products and services are fundamental to the move do not target consumers at critical decision-making points in the move cycle,” according to the report. “In fact, most of these companies market to a mass audience versus a targeted reach, ignoring a segment of the market that could offer a significant return on their investment.”

Move Inc. operates Move.com, Moving.com, Realtor.com and SeniorHousingNet.com, among other sites.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription