Industry News

Your brokerage is an extreme sport

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I am not generally an extreme sports person: my idea of great surfing is hanging ten with the remote control. But when hubby and I went on our honeymoon, we went to Peru to see friends, and once we were down there, well, we had to spend five days in the Amazon. Since then I've been an armchair adventurer, so I definitely clicked with the idea of a new business book, "Your Career is an Extreme Sport: Focus. Drive. Excel," which lets you apply the principles of extreme athletes -- snowboarders, skydivers and adventure racers -- to your career. Author Eileen P. Gunn, who is herself a freelancer -- and a volcano climber -- had a lot of empathy for, and wisdom about, building a real estate business: Q: Your book is really about lessons we can learn from the new athletes, but tell an old fogey -- what is "rip shred tear?" A: It's all kind of the same thing: it's doing something that makes people say "wow!" or makes you say "wow!" about yourself. It's hitting your groove. Q: Is the extreme a...