Industry NewsTechnology launches as agent’s lead-generation tool

Part 1: Breaking technology: The latest in online real estate

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Editor's note: In this three-part report, Inman News catches up with a few of the latest developments to cross our desks. We examine a new home valuation and lead generation service, a site where sellers proactively look for buyers, and a new service among many that now offer a rich multimedia home-shopping experience. (Read Part 2 and Part 3.) Some real estate professionals take a dim view of Web site developers who offer consumers access to information that once only they could provide -- such as listings -- and then try to sell the contact information they collect from their visitors to agents, brokers and lenders as leads. At first glance, Saris Technologies' looks like another lead-generation site that has obvious attractions for consumers, but which could leave some industry professionals asking what's in it for them. Like one of the hottest real estate sites on the Internet, Zillow, taps into public property records to offer consumers rough val...