BrokerageIndustry News

Best ways to win expired real estate listings

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 2 of a two-part series. Read Part 1.) What are the best ways to identify owners of high-probability expired listings who will be the most likely to do business with you? It's easy if you know where to look and how to prospect for them. A primary challenge in working with expired listings is how to locate the owner's contact information. The second challenge is competition from other agents. Most agents prospect recently expired listings. This means the competition can be intense. The question is how to be the first person who reaches the expired listing, how to make your services stand out from competitors, and finally, how to be sure that the person you are calling is not on The National Do Not Call Registry. A simple way to compete for expired listings is to call on listings that expired four to six months ago. A major challenge, however, is discovering whether the property has transferred, is listed with another agent, and whether the owner is on the Do Not Call Regi...