Mortgage lead generator taps into credit scores

LowerMyBills.com using Experian scores to produce 'premier' leads

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The biggest Internet lead generator in the home lending industry says it’s enhancing the quality of its leads by tapping into credit scores generated by its parent company, Experian.

LowerMyBills.com says its “premier quality” leads enable lenders to target borrowers with lower credit scores and sell them more profitable, higher-cost loans.