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Mortgage lead generator taps into credit scores

LowerMyBills.com using Experian scores to produce 'premier' leads

The biggest Internet lead generator in the home lending industry says it's enhancing the quality of its leads by tapping into credit scores generated by its parent company, Experian. LowerMyBills.com says its "premier quality" leads enable lenders to target borrowers with lower credit scores and sell them more profitable, higher-cost loans.  Acquired by Experian in May 2005, LowerMyBills.com has experienced slower growth in the first half of 2006, in part because of contraction at a major client, Ameriquest Mortgage Co., according to an interim financial report released Tuesday. But earnings "grew strongly ... as LowerMyBills.com focused on more profitable marketing spend and used Experian data and analytics to improve the quality of leads it generates for lenders," the report said. Experian reported $965 million in sales in North America during the first six months of the year, a 19 percent increase from the same period the year before (those numbers also include revenue...