Industry News

Debate future of small vs. large firms

Inman Blog challenge: Will small companies gain upper hand in real estate?

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Editor's note: The following excerpt from the Inman News Blog opens a discussion about the future of small brokerage firms in the real estate business. A reader wonders whether smaller firms will gain an upper hand with buyers as the housing market slows and they seek more aggressive representation from a firm that doesn't have an agent on the other end of the deal. Click here to share your opinion. Debate: Will small get bigger in real estate? Many large real estate franchise companies have spent years building world-class brokerage brands through television advertising and traditional brand marketing campaigns. And it paid off. Realogy (formerly Cendant) brands alone (Coldwell Banker, Century 21, ERA, Sotheby's) touch somewhere around one in four real estate transactions. An Inman News reader now asks: "In a falling housing market, has size become a competitive disadvantage, particularly for those mega-firms that try to serve both buyers and sellers (i.e., practice dual agency?)"...