Industry News

Blogging tips

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: The following article was created and uploaded by InmanWiki user Sellsius. It appears on, a new online real estate encyclopedia from Inman News. You can find the article and join a discussion about it by clicking here. Here is a handy acronym to help you blog to atttract clients: B.E.E.P. B: Build your brand. This should be the goal of your blog if you want to attract new clients and get referrals. Your blog is a reflection of you and your brand. What you post should show readers you are a person who is knowledgeable, experienced and someone they can trust. Good blogging also involves originality and creativity. If you blog like everyone else, how will your brand stand out? If you don't care about clients, write whatever the heck you want. E: Engage your readers. Ask questions, take polls, post quizzes, run contests, ask for input, anything which might cause your readers to respond, take action or come back excited. Go into your neighborhood and take ph...