BrokerageIndustry News

Real estate’s role in the new Web

Part 4: New business trends in '07

(This is Part 4 of a six-part series. Read Part 1, Part 2, Part 3, Part 5 and Part 6.) What will Web 3.0 look like and how will it influence your business in 2007? No matter what happens, the rate of change is only increasing rather than slowing down. Over the last three weeks, we have examined how demographic, digital and economic trends will influence your business in 2007. Today's column examines some of the changes that may result as "Web 3.0" becomes a reality. #9: Distribution -- the latest way to market your listings Many agents don't realize that their listings are distributed from one Web site to other Web sites. For example, when you post your listings to Realtor.com, they send their database of listings to AOL.com and to WallStreetJournal.com under co-branded distribution agreements. Agents who place their listings on Point2Agent.com can have their listings sent to multiple Web sites, including GoogleBase.com, YahooAds.com, Trulia.com, Oodle.com, Pr...