BrokerageIndustry News

Tech tools create lead-conversion opportunity

Part 5: New business trends in '07

(This is Part 5 of a six-part series. Read Part 1, Part 2, Part 3, Part 4 and Part 6.) If you're not up-to-date on today's technology, your business may be gradually eroding away. To avoid going the way of the dinosaurs, it's imperative that you update your technology tools now. Our last four articles examined how demographic, digital, economic and Web trends will influence your business in 2007. Today we look at the technology tools designed specifically for the real estate industry. #13: New tools for lead conversion, not just lead generation Currently, almost 50 percent of online consumer inquiries go unanswered. Until recently, agents and companies had to figure out ways to incubate Web leads using drip e-mail campaigns or auto-responders. Sorting through the leads and qualifying them was a time-consuming process. Today's new technologies provide a variety options to automate the lead follow-up and lead-conversion process. For example, companies such as, Sharp...