Industry NewsTechnology

The real estate blog revolution

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: In this in-depth four-part series, Inman News tackles the exploding trend in real estate blogs. We chat with some of the most well-known and prolific bloggers in the real estate brokerage, mortgage and title insurance industries to see what makes these blogs tick. (Read Part 2, Part 3 and Part 4.) The best real estate bloggers can wade into a controversy or a mountain of statistics, then turn around and share their personal thoughts or make you laugh -- sometimes all in the same day. How do they do it? The authors of some of the most widely read real estate blogs on the Web agreed to share their insight on what makes a good Weblog. Real estate professionals who are winning clients and raising their stature online say that these days, the technical obstacles to blogging are almost nonexistent. "Some people are intimidated by it because they think it's technical," said Teresa Boardman, a St. Paul, Minn., real estate broker and blogger. "I would argue that it's not te...