BrokerageIndustry News

Attract more real estate clients

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

There's lots of buzz about attraction today. If you want to know more about how to put this principle to work in your business, today's article will show you how. According to the movie "The Secret," the principles of attraction have been around for more than 1,000 years. When I first started speaking about attraction in 1997, most agents looked at me as if I had just landed from outer space. Today, attraction has gone mainstream with well-known talk hosts such as Oprah Winfrey and Larry King discussing how these principles can change your life. While there are many different versions of this model, the following approach has proven to be very effective for our clients. Step 1: We attract who we are. The people around us are a reflection of ourselves. This is another way of saying, "like attracts like." If your life is in chaos, you will attract people whose lives are in chaos. People are drawn to those who share similarities. A recent training illustrates this point. In...