Industry News

The lost renter

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I have been working my butt off. I'm not sure why I feel compelled to share that with you, right now: perhaps it's a warning to my editor that she'd better wield the pencil more deftly than usual. Or maybe it's because I don't have great results to boast about right now, so I feel like I'd better talk about process. It has been nine months since my first deal. I went back and read the columns from that period (there is some advantage to being an online diarist, you can check up on yourself) and I am doing better now in almost every way. I know my business, and I feel confident about it, and I am starting to grow my circle of referrals. But I also just lost my first renter. I've had clients flake before -- lots and lots of buyer clients, notably the couple who were going to spend five million and then didn't -- but the thing about potential purchasers is that they don't have to buy. Renters, they have to find something, or no roof. This client was a referral, and she kept going in a...