To the dismay of some of the company’s brokers, Prudential Real Estate apparently barred two of the biggest names in online real estate — Trulia and Zillow — from exhibiting at the company’s annual convention in San Diego this week.

Both companies had booked booths at the show and flew executives to Southern California to rub elbows with Prudential brokers, only to be told at the last minute they were not welcome.

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