BrokerageIndustry News

Trulia, Zillow shown the door at Prudential Real Estate convention

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To the dismay of some of the company's brokers, Prudential Real Estate apparently barred two of the biggest names in online real estate -- Trulia and Zillow -- from exhibiting at the company's annual convention in San Diego this week. Both companies had booked booths at the show and flew executives to Southern California to rub elbows with Prudential brokers, only to be told at the last minute they were not welcome. Trulia co-founder Sami Inkinen said that 20 minutes before the company's exhibit booth was scheduled to open, Russell Capper -- president of Prudential's e-commerce subsidiary, Prudential Real Estate Services Co. -- told the company to "pack up and leave immediately." Writing on his company's blog, Inkinen said Trulia was told the company's business model is in direct competition with a partnership between Prudential Real Estate Affiliates and Yahoo! Inc. Yahoo! and Prudential in 2004 reached an exclusive agreement through which Prudential brokers supply property listing...