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All-cash offer sends Bernice packing

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

My husband and I are in the midst of building a new house. We recently listed our current home for sale. While I normally write about the business from the agent or brokerage perspective, today I'm going to put my seller's hat on and share some important lessons learned. Hire the most competent agent (hint: it's definitely not you!) The first step in listing your home should be to interview three different agents. No matter how long you have been in the business, you're foolish to become a for-sale-by-owner. Chances are you will overprice your property, overlook the problems that you have lived with but that a fresh pair of eyes would spot, and be unable to negotiate as effectively as someone else would be on your behalf. Also, if you are a full-service agent, walk your talk! Pay a full fee, whatever that is for your area. All you have to do is pack your closet The agent I hired, Gail Crann of Keller Williams, is someone I trust completely. She is tough as nails when it co...