BrokerageIndustry News

Blogs, social networks become one-stop shops

Part 2 of 2: The lead-generation shootout

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(This is Part 2 of a two-part series. Read Part 1.) Will you be swept away by the coming riptides of change? Or will you successfully navigate the onslaught on your lead generation and emerge victorious? Last week's article looked at the lead-generation battle among the titans of the industry. The question is how can broker-owners and single agents generate their own leads without relying on their company or on a so-called "intermediary" to do the job for them? The answer is to embrace the latest round of new technology. Blogging and Social Networking No matter which lead-generation engine you choose, none provides the personal touch that a blog can provide. People crave personal connection. This is part of the reason that social networking sites such as are so popular. A blog allows your visitors to know you in a safe, anonymous form. Users are not forced to fill out an online form to gain access to listing information. Instead, the more you become the one-st...